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Kiwis de Portugal - Ativação
Branding
APK (Portuguese Association of Kiwi Producers) selected LOBA to develop a communication campaign directed at markets abroad. This campaign aims to increase the visibility of the Portuguese Kiwi as a differentiated, high quality product, contributing to the competitiveness of the Portuguese Kiwi and its SMEs in markets abroad and to increase the international turnover of the companies of this sub-sector.
We created the identity and mascot of Kiwis de Portugal, we developed contents and merchandising for fairs, and we also activated the brand in 2 actions of 1 week each in the TAP VIP lounge and flights for the markets of Spain, Brazil, Morocco and the UK.
![Kiwis de Portugal - Ativação - Detalhe 1 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1095_1920X1095_45e871f45ab43d02d5b6a7dc4d444deb.jpg)
![Kiwis de Portugal - Ativação - Detalhe 2 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1247_1920X1247_68b1c6fd89e4d99df2685f02f9626d81.jpg)
![Kiwis de Portugal - Ativação - Detalhe 3 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1080_1920X1080_128f4328262538ae3ba5275cd32cae32.jpg)
![Kiwis de Portugal - Ativação - Detalhe 4 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1413_1920X1413_3ed26aa64703241bfd9eabbb7be48360.jpg)
![Kiwis de Portugal - Ativação - Detalhe 6 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1083_1920X1083_8611bcef2a1f6f76c2f5405e15293740.jpg)
![Kiwis de Portugal - Ativação - Detalhe 7 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1647_1920X1647_ba2e73bf8cf550ca0ff8108f2ea218dd.jpg)
![Kiwis de Portugal - Ativação - Detalhe 8 - LOBAbx](https://cms.loba.com/images/portfolio/Kiwis de Portugal - Ativação/1920X1378_1920X1378_c45c91d0088a0816acd5ac49e5111e42.jpg)