Saludães

Saludães, is a rice brand belonging to Arrozeira Mundiarroz, which has more than 8 categories of products, from the traditional arroz-agulha to the most recent salad rice.

To keep up with digital trends and get closer to the younger public, Saludães entrusted Loba with the dynamization of its social networks Facebook and Instagram.

The strategy was based on the creation of a digital marketing plan aligned with the objectives and target audience of the brand, which resulted in a content strategy full of recipes and interactive and visually appealing content.